Getting to the moon is one thing, and because it’s such a specialised thing, you are limited for choice. But when it comes to website marketing there are many choices available, and it’s not easy making the right decision let alone getting the best value for money, and even more so getting the best return on investment.
- A web designer will build you a great website using all the latest widgets and webby gadgets.
- A search engine specialist will try their best to optimise the website site as best they can.
- A copywriter will write you some really nice marketing words.
- A graphic artist will provide you with some really great images.
But they all come at premium prices and because they are specialists, that’s how they wish to remain.
It becomes your job to chase the copywriter to provide the text for the web designer, who will basically cut and paste the content. You will have to brief the search engine specialist on your market and target audience – who will then want to change the text written by the copywriter. The graphic artist will provide you pictures in one format and not another, and they will require resizing, cropping and colouring for your website. What happens when you need to use them in high quality print or wish to use them in other documents… it all becomes too much like hard work, things go wrong and you find yourself taken away from the things that you do best – dealing with your clients.
Hydra Marketing has the skills to do all of these tasks – we can become your marketing department (using our network of professionals where budgets allow), your project manager, or we can take on specific jobs (from start to finish). And we know our limitations. If you really did want to get to moon we really would refer you to NASA.
We are always looking at ways to maximise your content; your news, events, job vacancies etc. We will not only build you a stunning website taking on board your ideas but we will advise you on what you should, and just as importantly, what you shouldn’t do.
So no matter how big or small your organisation or the job at hand, give Hydra a call and see how we can help you maximise your marketing budget.